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Accelerating Value in Entertainment and Media
Canada's entertainment and media market is growing steadily and will expand at a consistent 5.6% compound annual growth rate, to US$47 billion in 2011 from US$36 billion in 2006. Overall growth continues to be positive in Canada, with the Internet access and advertising segment expected to see the largest growth (12.2% compound annual growth rate) to US$4.5 billion in 2011. Canada is also expected to lead the world in growth in radio and out-of-home advertising, with an 11.7% compound annual growth rate. View our video Podcast series highlighting the Canadian findings from the PricewaterhouseCoopers Global Entertainment and Media Outlook: 2007-2011 report and get valuable insights about the key trends, growth and potential business opportunities that lie ahead. To learn more about the PwC Canadian Entertainment and Media outlook, visit: www.pwc.com/ca/em.
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Episode 2: Print Media
published 56 weeks, 5 days, 18 hours, 4 minutes, ago
CLICK HERE TO DOWNLOAD [video/x-m4v 87.77Mb]
While the Internet as a distribution channel has cut into newspaper and magazine circulation, people are reading more than ever – but what and how they're reading is changing how advertisers think.
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